Facebook has over a billion users, a billion. That’s the biggest number you can find in any media usage in the world right now. Obviously, if you’re a local business you probably don’t care about reaching millions of people across the world, and that makes sense. That said, Facebook advertising will allow you to reach potential customers, boost your sales, and give you powerful insight into what is working, better than any other media available today, and we’ll walk you through exactly why that is true.