Facebook has over a billion users, a billion. That’s the biggest number you can find in any media usage in the world right now. Obviously, if you’re a local business you probably don’t care about reaching millions of people across the world, and that makes sense. That said, Facebook advertising will allow you to reach potential customers, boost your sales, and give you powerful insight into what is working, better than any other media available today, and we’ll walk you through exactly why that is true.

 

Mass Media

Facebook is the biggest form of mass media in our day; there are over a billion users on it now. Obviously, your business doesn’t want or need to reach all billion Facebook users, but it does indicate that the people who you do want to reach, are almost certainly on Facebook. If everyone who could potentially be a customer for your business is on Facebook, why not try to reach them there?

It’s the same reason why companies invest in online commercials, billboards and other forms of traditional media. And now that people today spend more time on social media than they do watching TV, it becomes a necessity that your business advertise there.

 

Enhanced Targeting

With traditional media, you can target certain audiences, for instance, a commercial on Cartoon Network would be different than a commercial on The Lifetime Network. That said, with Facebook, you can place your ad in front of people who are in need of your services or products by targeting them in the first place. That will make your ad more effective in bringing in customers and increase the efficiency at which you use your budget.

With Facebook, you can customize your advertisement to ensure it targets the kind of people who would be interested. You can target audiences based on demographics, interests, physical locations and more with Facebook. Advanced targeting skips the part where your ad has to find people who are interested in what it has to say and optimizes the experience for your business.

You can also offer different calls-to-action that allow your audience various options. “Call Now,” “Learn More,” “Contact Us,” are just a few. But the great thing about a call-to-action is that it lets your audience take immediate action right when the ad is fresh in their mind. Imagine a commercial that put a phone in your viewer’s hand with the number to your business already done. That’s what you can have with Facebook advertising.

 

Track Results

Another fantastic feature advertising on Facebook allows, is that it lets businesses track how effective their ads are in real-time. Through Facebook advertising, you can track clicks, likes, shares, comments, and more in real time.  Facebook tracking lets you see which of the ads you are running is more effective, and when you can track an ad, you can learn from an ad.

Engagement levels from your audience can teach you a lot about what is effective. Comments can give you an accurate idea of what your audience wants, and who better to tell you that then your audience itself.

There’s simply no other form of advertising that allows you to do this. For most advertising, businesses have to sit back and watch sales numbers to get an idea of whether or not an ad campaign is working. With Facebook, you can see what ads in your campaign are working better than others, and what you can do to improve them.

 

Be Creative

The great thing about social media is that it gives your brand a distinct voice, and you get to decide what that voice is. Social media gives you the amazing opportunity to craft what your brand voice will be; it could be relaxed, fun, informative, and serious all at one time. Social media is it’s own culture in itself, which provides a level of message fluidity you cannot find anywhere else. A lot of what happens on social media is in-the-moment From post to post you can give your business a relatable personality that will connect with an audience as well as provide value.

 

Build Loyalty & Create Community

People like being a part of a community because it gives them a sense of exclusiveness you simply can’t find anywhere else. Through Facebook, you can remarket to customers that you have engaged with before and extend the customer lifecycle. Your brand can also engage with their clients on a personal level, and show it cares about their individual needs. That effort is rewarded with return service and customer loyalty.

Relatable content, trending posts and popular hashtags help your business create a community that customers want to be a part of. Soon you’ll find you have customers but loyal followers, who love your company and brand.

 

Advertise With Teamwork

Advertising on Facebook presents so many opportunities to grow your business and connect with your customers. As more and more people go online, it will only become more important that your business changes with the times, and speaks to an audience in a relevant way. If you want to find your audience online and speak to them today, give us a call.