There are many terms in local SEO that some business owners may not be familiar with. "Citations" are one of these terms where you may be a little fuzzy on it's meaning what it can do for your search engine optimization efforts.

What is A Citation?

A citation is a direct mention of a brand within an online platform. It's an online reference to your business's name, address and phone number. Google uses them when evaluating the online authority of your business. Making sure they are correct across all platforms is a key factor in local seo, no matter if you are in Lafayette or nationwide. Check out the article below for in-depth information about citations:

http://searchengineland.com/consumer-citations-future-local-seo-264052